LUGHA TANDAWAZI KATIKA MAJINA YA BIASHARA: UCHUNGUZI KATIKA MABUCHA NA SALUNI
Keywords:
Lughatandawazi, majina ya biashara, bucha, saluni, Zanzibar, bucha, Saluni, Zanzibar, Biashara, LughatandawaziAbstract
This paper aims to discuss the emergence of global language in business names. The paper focuses on
discussing global language and its roles in business names. The basic question that guide the research and
data collection is to what extent business names use global language? Onomastics theory in term of Socio-
Onomastics Approach guided the data collection and its analysis. Data was collected through interviews,
observations and text analysis. The Qualitative method was used in the data analysis. The findings revealed
that, despite global language being commonly used in social media, business names also use global
language. Uses of abbreviation, code switching, name switching, insertion and deletion are examples of
global language in business names. The paper also identified the roles of global language in business names
as businessmen seeking fame, keeping up with the times, advertising the quality of the business, identifying the real names of businessmen, minimise spaces and promoting the use of Swahili Language. The paper
suggested that another research to be conducted so as to reveal more uses of languages in business names.
Downloads
References
Marejeleo
A. Mutembei, Kukitandawazisha Kiswahili Kupitia Simu za Kiganjani; Tafakari kuhusu Isimujamii, Volume 18, 2011. pp 198-210.
C. G. Lombard, The sociocultural significance of Niitsitapi personal names: An ethnographic analysis in names. Journal of Onomastics 59, 42-51, 2011.
D. P. B. Massamba, Kamusi ya isimu na falsafa ya lugha. TUKI, 2016.
E. Bramwell, Naming in society: A cross-cultural study of communities in Scotland, PhD Thesis, University of Glasgow. 2011, [Unpublished].
E. K. Aribowo, Linking Arabic, islam and economy: Onomastic on business names of people of arab descent in Indonesia.arsa. Journal of Social and Islamic Culture, 25(2), 2017, pp 284- 306.
L. Campbell, Historical linguistics: An introduction (Tol. La 3) Edinburgh University Press, 2013.
L. Naseh, Codeswitching between Persian and Swedish, Eurosla 7 Proceedings. 1997.
[7] M. A. Akida, Phonological and semantic change in language borrowing; The case of Arabic words into Kiswahili. International Journal of Education and Research. 1(4) 2013, pp 1- 20.
www.ijem.com
N. A. Mohammed, Matumizi ya lughatandawazi katika simu za kiganjani: Changamoto katika lugha ya Kiswahili. Chuo Kikuu cha Dar es Salam, 2013, [Haijachapishwa].
R. Hartman, Dictionary of Language and Linguistics. Applies Science Publishers.
R. Lass, Phonology: An introduction to basic concepts. Cambridge University Press, 1984.
S. Ryanga, The African Union in the Wake of Globalization: The Forotten Language Dimension. Katika Kiswahili Juzuu 65, Dar es Salaam: TUKI, 2002, pp 1-15.
T. A. Pavia, & J. A. Costa, (1993) The winning number consumer perception of alpha – numeral brand names, Journal of Marketing, 57(3), 1993, pp 85-98.
https://doi.org/10.2307/1251856
T. Ainiala, Names in society: In Hough, C. (ed.). The Oxford handbook of names and naming, Oxford University Press, 2016, pp1-17.
W. F. H. Nicolaisen, The Prodigious jump, In the Beginning was the name. Selected essays by Professor W. F. H. Nicolaisen (Lerwi Scottish Place-Name Society), 2011, pp 45- 59.
W. Van Langendonck, W. (2007). Theory and typology of proper names. Mouton de gruyter, 2007.
